THE MAP. THE ECONOMY. THE ADVANTAGE.
How value moves across the Human, AI and Machine Webs — and how to win in all three.
~ /book/what-this-is.md
// webs · the map
Your company already exists in the first. It is being read in the second. It is barely present in the third. The book is about what that costs, and what to do about it.
established
People search, compare and decide. Everything you already know how to measure lives here.
observable
Models read, summarise and recommend. You are described to buyers who never reach your site.
emerging
Agents transact with agents. What cannot be verified by a machine cannot be bought by one.
// framework · six verbs
The spine of the book. Each verb is a chapter, a question, and something you can check on your own company by Friday.
// check · the chapter that does not fit on paper
The book explains the three webs in general. This runs the same table against your domain and shows where you are present, where you are described by someone else, and where you do not exist at all.
One domain, one result, no account. If you read the book, the result uses the same three columns you already know how to read.
// editions · registry
Amazon does not connect its marketplaces to each other. This table does. Each edition sells in its own store, under its own ISBN.
| edition | path | store | ISBN | status |
|---|---|---|---|---|
| English | /en/ | amazon.com | 979-8-1713-8457-9 | in review |
| Français | /fr/ | amazon.fr | — | planned |
| Deutsch | /de/ | amazon.de | — | planned |
| Italiano | /it/ | amazon.it | — | planned |
| Español | /es/ | amazon.es | — | planned |
| Português | /pt/ | amazon.com.br | — | planned |
ISBNs appear here as each edition is registered. This page reads them from /specs/editions.json, which is the only place they are written.
// proof · verification layer
A book arguing that presence is moving toward machines should be legible to them. Identity, authorship, editions and publisher are published in structured form on this page.
// faq · answers in writing
No. The six verbs are business decisions, not implementations. Where something has to be built, the book says what it must do and what to ask for — not how to code it.
No. SEO is one column of the map — the Human Web. The book is about what happens in the other two, where the reader has no dashboard and usually no idea they are being described.
These are the languages where a single print-ready interior serves every market without a second production line. More editions mean a second line, which is a decision rather than an addition. A Romanian edition is planned outside Amazon, which does not support the language.
Parts of it will. The tools move monthly; the economics do not. Where a specific fact ages, the correction is published on this page rather than left to sit in the printed copy.
Yes to all three. Write to the publisher for permissions, bulk copies or a talk.
It looks at what is publicly readable about your company across the three webs and returns the same table the book uses. One domain, one result. Nothing is published and nothing is sold to you afterwards.